Chelsea Glowacki

What is your role at Brand Federation?

Brand Strategist
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What work are you doing now and what about it inspires you?

I am currently working on a non-profit to help them better tell their story to increase funding for the great work that they do! I absolutely love helping a brand that does so much good in the world. What inspires me most is seeing how strategy can powerfully impact people, communities, and the world.
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What superpower do you bring to your clients and colleagues?

I previously worked in design and bring lots of creativity to my projects! I see problems to tackle through a different lens. I am quite inquisitive and slightly stubborn, so when I want to get to the root of something, I don’t usually stop until I find the answer. Finally, being able to bring optimism and levity to challenges goes a long way, so you can always count on me to see the glass as half full.
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Why did you join the Brand Federation team?

I interned with Brand Federation during the summer between my first and second year at the VCU Brandcenter. After a year of learning, growth, and flourishing under the mentorship of the amazing strategists at BF I was lucky enough to snatch a full-time position with the team! Couldn't be more happy to be part of this awesome organization.
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Have you read a book lately that you’d recommend?

I am a big reader! Currently, I am listening to In a Dark, Dark Wood by Ruth Ware. It's a dark psychological thriller where a cozy / fun-filled weekend in the English countryside takes a sinister turn. Great listen, if you need a little thrill!
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What gets your energy and time outside of work?

Outside of work, I enjoy cooking, live music, exercising, and puzzles. Being a foodie, I am an adventurous eater and always convince friends to go try a new restaurant with me. Each morning I complete a sudoku puzzle with my coffee. I like the challenge and it gets my mind going. Recently though, I have been playing tons of pickleball/golf, I'm a sporty gal.