Case Studies

Featured Case Study

GoTo Foods: Bringing the Parent Brand Into Focus

Brand Federation brought this iconic restaurant group more into focus with a new name and identity with Chermayeff & Geismar & Haviv.

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Brands we've energized.

VCU: A University Brand with the Courage to Stand Apart

Brand Federation equipped VCU with an “uncommon” way to tell its story in order to stand apart among Virginia universities.

From Schnitzer Steel to Radius Recycling: Rebranding for Sustainability

In close partnership with Chermayeff & Geismar & Haviv, Brand Federation led a transformational rebrand for a 117-year-old steel maker.

Bechtel’s 125th Anniversary: Extraordinary Teams Building Inspiring Projects

For Bechtel's 125th Anniversary, Brand Federation refreshed the brand's messaging platform: vision statement, values and commitments.

International Automotive Remarketers Alliance: Closing Value Gaps

IARA enlisted Brand Federation to help the association re-energize its role with current members and boost retention and recruitment.

Children’s Hospital Foundation: Funding a Hospital Just for Kids

The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their capital campaign.

Corus: Uniting Global Causes

Brand Federation helped Corus develop a merger and acquisition strategy that unified the growing organization into one culture.

Featured Case Study

Virginia's Community Colleges: Branding for Inclusivity

Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.

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RVA: Galvanizing the Richmond Community

Brand Federation partners Kelly O’Keefe and Matt Williams helped lead the team that developed the RVA campaign.

Avidus: A Powerful New Investment App

Brand Federation helped a financial advisory firm, Brockenbrough, establish and grow a new product brand: Avidus.

Brockenbrough: Bringing New Relevance to a Storied Brand

After developing strategic positioning for Brockenbrough, Brand Federation implemented organizational changes as interim CMO.

Compare.com: Finding The Opportunity In A Crowded Category

Brand Federation helped Compare.com capitalize on a new business opportunity in the crowded category of auto insurance.

MIT: Building Brand Architecture for a New Era in Education

Brand Federation helped one of the most respected brands in higher education to refine their brand architecture.

Chesapeake: Brand Architecture for a Growing Portfolio

Brand Federation helped the Chesapeake portfolio continue to expand while staying true to its values and commitment to its customers.

Richmond Behavioral Health: Creating a New Parent Brand

Brand Federation clarified Richmond Behavioral Health's brand structure, create a shared mission, and expand its reach and services.

AIA: Facilitating Strategic Planning

Brand Federation worked with the American Institute of Architects (AIA) to finalize a new strategic plan and mission for the organization.

SIOR: Always Moving Forward

Brand Federation energized the professional society’s brand to reinvigorate member engagement and recruitment.

APPA: Evolving Association Brand Identity

In partnership with CSG Creative, Brand Federation created a brand identity for APPA that evolves its position in the pet products industry.

Farm Bureau Bank: Building Brand for New Opportunities

With a predominantly online presence and few physical branches, Farm Bureau Bank tapped Brand Federation to find a way to stand out.