Case Studies

Featured Case Study

GoTo Foods: Bringing the Parent Brand Into Focus

Brand Federation brought this iconic restaurant group more into focus with a new name and identity with Chermayeff & Geismar & Haviv.

Read Case Study

Brands we've energized.

From Schnitzer Steel to Radius Recycling: Rebranding for Sustainability

In close partnership with Chermayeff & Geismar & Haviv, Brand Federation led a transformational rebrand for a 117-year-old steel maker.

Bechtel’s 125th Anniversary: Extraordinary Teams Building Inspiring Projects

For Bechtel's 125th Anniversary, Brand Federation refreshed the brand's messaging platform: vision statement, values and commitments.

International Automotive Remarketers Alliance: Closing Value Gaps

IARA enlisted Brand Federation to help the association re-energize its role with current members and boost retention and recruitment.

Children’s Hospital Foundation: Funding a Hospital Just for Kids

The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their capital campaign.

Corus: Uniting Global Causes

Brand Federation helped Corus develop a merger and acquisition strategy that unified the growing organization into one culture.

Virginia's Community Colleges: Branding for Inclusivity

Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.

Featured Case Study

Virginia's Community Colleges: Branding for Inclusivity

Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.

Read Case Study

RVA: Galvanizing the Richmond Community

Brand Federation partners Kelly O’Keefe and Matt Williams helped lead the team that developed the RVA campaign.

Avidus: A Powerful New Investment App

Brand Federation helped a financial advisory firm, Brockenbrough, establish and grow a new product brand: Avidus.

Compare.com: Finding The Opportunity In A Crowded Category

Brand Federation helped Compare.com capitalize on a new business opportunity in the crowded category of auto insurance.

MIT: Building Brand Architecture for a New Era in Education

Brand Federation helped one of the most respected brands in higher education to refine their brand architecture.

Chesapeake: Brand Architecture for a Growing Portfolio

Brand Federation helped the Chesapeake portfolio continue to expand while staying true to its values and commitment to its customers.

Richmond Behavioral Health: Creating a New Parent Brand

Brand Federation clarified Richmond Behavioral Health's brand structure, create a shared mission, and expand its reach and services.

AIA: Facilitating Strategic Planning

Brand Federation worked with the American Institute of Architects (AIA) to finalize a new strategic plan and mission for the organization.

SIOR: Always Moving Forward

Brand Federation energized the professional society’s brand to reinvigorate member engagement and recruitment.