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Nov 18

Brand Federation at VCU Brandcenter's Friday Forum

Managing Partners, Kelly O'Keefe and Rian Chandler-Dovis, gave a presentation to the graduate students at the VCU Brandcenter on "Diagramming Your Future."

NEWS

Sep 16

Earl Cox: Provocateur, Champion, and Friend

With the passing of Earl Cox, the marketing business lost a pioneer, and everyone at Brand Federation lost much more.

NEWS

Jul 24

Business Insider: 'Emotional blackmail': How Duolingo manipulates its 31 million users

Matt Williams makes a case for brand personalities with Duolingo's owl and Geico's gecko.

NEWS

Jun 27

Matt Williams Delivers Keynote at InUnison's InnovateLocal

Matt Williams delivered the keynote presentation in the second edition of InUnison's InnovateLocal, an immersive day of creativity and inspiration!

NEWS

Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

NEWS

Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

NEWS

Dec 26

On Brand Podcast: Naughty & Nice List for Brands 2023

Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

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LATEST Case Study

VCU: A University Brand with the Courage to Stand Apart

Brand Federation equipped VCU with an “uncommon” way to tell its story in order to stand apart among Virginia universities.

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Nov 20

How to Bridge the Gap Between CEOs and CMOs

Matt Williams

Matt Williams explains the gap between CEOs and CMOs, and shares three ways how CMOs can bridge the gap.

Viewpoints

May 4

5 Value Drivers for Associations

Rian Chandler-Dovis

Here are the 5 value drivers where the Value Gap Analysis pinpoints where and how your association provides value to members and where it's falling short.

Viewpoints

Jan 17

Brand Marketing for B2B Companies

Brand Federation

An overview on the nuances that exist between the B2C and B2B marketing and how the role of branding in a B2B company often gets confused.

Viewpoints

Dec 7

Marketing in a Recession: 5 Steps to Take Now for Marketers

Matt Williams

Here are five steps marketers and their organizations can take to protect themselves from the severest of recession impacts.

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WEBINAR

Hack Your Way to Sharper Brand Insights

Brand Federation's Erin Bishop and Rian Chandler-Dovis deep dive into the forefront of research innovation that can power brands of all sizes forward.

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Meet the Federation

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Meet the Federation

Nov 1

Nanda Golden

Powered by good conversation and his family life in West Philadelphia, Nanda supports organizations making a global impact as a brand strategy consultant.

Meet the Federation

Sep 9

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to the art and science of brand strategy.

Meet the Federation

May 31

Federation Recommendation: Digital Tools

In this May 2024 edition, we compiled digital tools that members of the Federation can't work without!

Meet the Federation

Apr 30

Federation Recommendation: Books

In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Meet the Federation

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Meet the Federation

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.

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Beer & Brands

Cold Take #28

Omnicom & IPG

Matt Williams talks about the big news in the advertising industry earlier this week: the merger of two big holding companies, Omnicom and Interpublic.

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Cold Take #28

Omnicom & IPG

Beer & Brands

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Cold Take #26

Beer & Brands

Brands & The New CEO Effect

Matt Williams and Rian Chandler-Dovis discuss the branding implications of the latest trend in the C-suite: new external CEOs coming in.

Cold Take #24

Beer & Brands

Brands & Trust

A Gallup Report on confidence in US institutions spurs a hefty discussion by Kelly O'Keefe and Matt Williams on the currency of brands: trust.

Cold Take #20

Beer & Brands

General Electric (GE) & Brand Portfolio Management

Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.

Cold Take #19

Beer & Brands

Boeing & Crisis Brand Management

Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.

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