Boeing & Crisis Brand Management

Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.

Beer & Brands

Cold Take #19

May 21, 2024

Timestamps:

‍00:00 Intro to Cold Take Episode

‍00:15 What's Happening with Boeing

‍00:48 Question from Boeing's "New CEO"

‍01:40 Case Study: Steve Jobs Coming Back to Apple

‍02:17 Advice to New CEO on Bringing Boeing's Brand Back

‍06:57 Case Study: J&J Pulling Tylenol Off the Shelves

‍08:32 The Takeaway

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
‍

More Beer & Brands

View All

Cold Take #28

Beers & Brands

Omnicom & IPG

Matt Williams talks about the big news in the advertising industry earlier this week: the merger of two big holding companies, Omnicom and Interpublic.

Cold Take #27

Beers & Brands

Starbucks, Nike, & Getting Brands Back to Their Core

Matt Williams applauds the first moves of the new CEOs at Starbucks and Nike: focusing on getting their brands back to their core.

Cold Take #26

Beers & Brands

Brands & The New CEO Effect

Matt Williams and Rian Chandler-Dovis discuss the branding implications of the latest trend in the C-suite: new external CEOs coming in.

Episode #25

Beers & Brands

Brand Winners & Losers of the Summer Games

This special edition of Beer & Brands harkens back to our first episode: the brand winners and losers of the Summer Games.

Cold Take #25

Beers & Brands

Bandit Running

Bandit Running shares an important lesson for any challenger brand.

Cold Take #24

Beers & Brands

Brands & Trust

A Gallup Report on confidence in US institutions spurs a hefty discussion by Kelly O'Keefe and Matt Williams on the currency of brands: trust.