Brands & The New CEO Effect

Matt Williams and Rian Chandler-Dovis discuss the branding implications of the latest trend in the C-suite: new external CEOs coming in.

Beer & Brands

Cold Take #26

September 9, 2024

Timestamps:‍

00:00 Intro to Cold Takes

‍00:12 New External CEOs

‍01:04 Case Study: Ron Johnson & JCPenney

‍02:08 Brand Management Lesson for New External CEOs

‍02:37 Case Study: Mike Eskew & UPS

‍03:35 Brand Management Lesson for Incumbent Marketing Leaders

‍05:50 The Takeaways

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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