Kelly and Matt (Managing Partners at Brand Federation) talk about brand conviction as a way to manage your brand in a challenging political environment.
If you're a Chief Marketing Officer thinking, "How can I manage my brand in an environment where everything is political?" this Cold Take is for you.
About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
