Omnicom & IPG

Matt Williams talks about the big news in the advertising industry earlier this week: the merger of two big holding companies, Omnicom and Interpublic.

Beer & Brands

Cold Take #28

December 18, 2024

Timestamps:

‍00:00 Omnicom & IPG Merger

‍00:37 IPG in the Last Few Years

‍01:29 Reasons for the Merger

‍04:05 Implications in the Advertising Industry

‍07:32 The Takeaway

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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