Boeing has struggled with safety concerns, supply chain delays, and production issues in the past year. The trifecta of problems (and more) underscores the need for a larger organizational shift, peaking with the 737 MAX crisis.
Formerly the standard in American computer chip manufacturing, this chipmaker has struggled to keep pace with its peers like Nvidia and Advanced Micro Devices, who’ve taken advantage of the artificial intelligence revolution and seen massive growth.
As shoppers look for value, dollar stores seem to be logical destinations. However, that penny-pinching mentality hasn’t been enough to lift sales for Dollar Tree and Dollar General, as both companies have faced backlash on social media and agreed to pay millions of dollars in fines to federal regulators for the conditions of stores and warehouses.
Known as a creative powerhouse for over a century, this media giant lost its mojo with creative stagnation, streaming struggles, and underwhelming box office results. Criticism of its reliance on franchises and financial pressures on theme parks and Disney+ underscore the hurdles returning CEO Iger faces in revitalizing the brand.
This beloved show continues to inspire and educate children worldwide during difficult times by promoting kindness while addressing critical social topics in an approachable way with modern communication channels.
New CEO Dickson took the reigns at Gap about a year ago, and sales have improved across the company’s brands — Banana Republic, Athleta, Old Navy, and its namesake. Gap has made a commendable comeback, and the focus on reinvigoration of its brands has been a key piece.
Raising Cane's has gained loyalty for their chicken fingers by not just having a focused menu but by prioritizing a positive work culture. In addition to sales and volume growth, this quick-service brand saw industry-leading turnover rates and record application flow.
Bandit has emerged as an upstart in the apparel industry during the US Olympic Trials for track and field at an industry giant’s backyard: the University of Oregon, the birthplace of Nike. The brand’s “Unsponsored Project” fitted unsponsored athletes in all-black running gear at the event, which stuck out amongst the biggest brands, including Nike.
2024 saw this industry giant navigate challenges to its identity as a global coffee leader, like rising operational costs, labor disputes, and changing customer preferences. With also growing competition from independent coffee shops and alternative beverage brands, Starbucks’ new CEO is pressured to innovate while refocusing on making Starbucks, Starbucks again.
Focusing on established products over innovation, a slew of new lookalike brands, and slowed sales growth led to perceptions of stagnation for this once subversive athletic brand. Leadership changes with a new CEO who grew up in the company could signal a rebound, but Nike faces pressure to balance its legacy with evolving customer demands.
The brand perception of America has taken a hit due to deep political divisions, losing its leadership, economic uncertainty, and challenges in addressing systemic social issues.
