Hack Your Way to Sharper Brand Insights

CMOs, strategists, and marketing professionals...

You don’t need big budgets to realize the big benefits of customer and market research. Join Brand Federation’s Erin Bishop and Rian Chandler-Dovis for a can’t-miss review of three research hacks you need to know. They save time, money, and effort, and deliver keen insights that improve decisions, build brands, and accelerate growth.

You’ll learn:

• How to fast-track research design and synthesis with AI tools, such as ChatGPT, Bard, and others
• How to advocate for and achieve your research objectives with industry partners
• How to leverage online social platforms and communities to listen and learn from your most important audiences

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3 Research Hacks for Sharper Brand Insights

01:54 1 Embrace Artificial Intelligence

11:35 2️ Dig Into Digital Tools

15:18 3️ Associations + Professional Groups

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Q&A

18:57 Mid-Sized Clients & Insights?

‍21:43 Best Practices for Structuring Inputs for AI tools

‍23:33 AI Ethics: The Line of Efficiency & Laziness

‍25:30 Visual Ethnography Tips

‍26:39 Consultant vs ChatGPT