Brands & Trust

A Gallup Report on confidence in US institutions spurs a hefty discussion by Kelly O'Keefe and Matt Williams on the currency of brands: trust.

Beer & Brands

Cold Take #24

July 9, 2024

Timestamps:

‍00:00 Intro to Cold Takes

‍00:24 Brands & Trust

‍01:06 Gallup Report on Confidence in Institutions

‍02:43 Branding Implications

‍05:44 John Stewart Discussion on Corporate DEI Programs

‍07:16 Case Studies: Volkswagen & Well Fargo

‍09:55 The Takeaway

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
‍

More Beer & Brands

View All

Episode #25

Beers & Brands

Brand Winners & Losers of the Summer Games

This special edition of Beer & Brands harkens back to our first episode: the brand winners and losers of the Summer Games.

Cold Take #25

Beers & Brands

Bandit Running

Bandit Running shares an important lesson for any challenger brand.

Cold Take #23

Beers & Brands

Gap & Reinvigorating the Flagship Brand

Matt Williams breaks down Gap's reinvigoration in the wake of their quarterly earnings that saw growth in all of their brands for the first time in years.

Cold Take #22

Beers & Brands

Sesame Street, Raising Cane's, and Culture

Kelly O'Keefe and Rian Chandler-Dovis talk about how culture is the glue between brands and the integrity of organizations across time, media, and space.

Cold Take #21

Beers & Brands

Howard Schultz's on Starbucks & Apple's iPad Crush! Ad

Kelly O'Keefe and Matt Williams found a through line that connects two branding new stories about two big brands: Starbucks and Apple.

Cold Take #20

Beers & Brands

General Electric (GE) & Brand Portfolio Management

Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.