Brand strategy consultant and analyst.
Right now, I’m working with a client who is a leader in medicine. It’s inspiring to support a brand that is truly making a global impact on human health.
My superpower is my ability to jump in and add to the conversation. I enjoy learning about new categories and what makes brands tick.
Having attended the VCU Brandcenter, I studied with many people at Brand Federation--so I knew the quality of the team. I was also excited by Brand Federation’s organizational approach to brand strategy. By focusing on Brand Conviction, Brand Federation can help build lasting brands that grow from the inside out.
I’ve recently revisited Robert Caro’s "The Power Broker." Besides being an incredible analysis of political power, Caro does an amazing job of turning detailed research into compelling insight and narrative.
Family. I’m a husband and the father of a toddler. We have a lot of fun hanging around our neighborhood in West Philadelphia.