Nanda Golden

Powered by good conversation and his family life in West Philadelphia, Nanda supports organizations making a global impact as a brand strategy consultant.

Nanda Golden | Brand Strategy Consultant | Analyst

What is your role at Brand Federation?

Brand strategy consultant and analyst.

What work are you doing now and what about it inspires you?

Right now, I’m working with a client who is a leader in medicine. It’s inspiring to support a brand that is truly making a global impact on human health.

What superpower do you bring your clients and colleagues?

My superpower is my ability to jump in and add to the conversation. I enjoy learning about new categories and what makes brands tick.

Why did you join the Brand Federation team?

Having attended the VCU Brandcenter, I studied with many people at Brand Federation--so I knew the quality of the team. I was also excited by Brand Federation’s organizational approach to brand strategy. By focusing on Brand Conviction, Brand Federation can help build lasting brands that grow from the inside out.

Do you have a recent (or all-time) book, movie, or podcast that you’d recommend?

I’ve recently revisited Robert Caro’s "The Power Broker." Besides being an incredible analysis of political power, Caro does an amazing job of turning detailed research into compelling insight and narrative.

What gets your energy and time outside of work?

Family. I’m a husband and the father of a toddler. We have a lot of fun hanging around our neighborhood in West Philadelphia.

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