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Newsweek: Miller Lite's response to backlash versus Bud Light's

Brand Federation CEO Kelly O’Keefe talks to Newsweek about Bud Light’s and Miller Lite’s markedly different reactions to customer backlash.

News
May 18, 2023
Brand Federation
Miller Lite
Brand Federation

Brand Federation

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Brand Federation is a team of nationally recognized brand strategists who deliver intelligent, comprehensive, and targeted brand and marketing strategies that energize organizations and their people, products, and customers.

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