Rich Lundvall

What is your role at Brand Federation?

I’m an engagement lead. In my role I am the primary client lead and it’s my responsibility to bring the right resources to bear to accomplish the goals of the project or, if longer term, the relationship.

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What work are you doing now and what about it inspires you?

I’m working with several clients, including United Safety Technologies, Brass Beds of Virginia, and Commonwealth Commercial Partners. Each client is unique. Brass Beds is the opportunity to revive a venerable Virginia brand.

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‍What superpower do you bring your clients and colleagues?

I think my ability to “see around corners” and to simplify the complex are some of my strongest attributes.

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Why did you join the Brand Federation team?

The opportunity to work with some of the most talented people in our business. You really need to bring your “A” game when you work with these folks!

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Have you read a book lately that you’d recommend?

Letters to my Son.

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What gets your energy and time outside of work?

When I have the time and the weather cooperates, I’m restoring an antique sailboat that I hope to launch this spring. I’ll sail it on the Chesapeake Bay out of Cobbs Creek.

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