Kelly O’Keefe, co-founder and managing partner at Brand Federation, is a respected brand strategist known for his leadership in corporate brand strategy. He is formerly a professor and chair of the creative brand management program at the VCU Brandcenter — a master's program for advertising, branding and creative problem-solving at Virginia Commonwealth University’s School of Business. He’s an inductee in the Virginia Communications Hall of Fame, a former Richmond Ad Person of the Year, as well as Virginia Entrepreneur of the Year; and he has been a strategic brand advisor to corporate clients like Capital One, Carmax, GE, ESPN, Walmart, Dominion Energy, UPS and many other leading organizations.
