Brands & Recession: 5 Steps to Take During a Recession

Webinar Overview

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5 Steps Brands Should Take During a Recession
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1. ‍00:03 Stay close to customers to retain them
2. ‍02:08 Leverage insight for innovation
3. ‍06:05 Adopt an investment mindset
4. ‍11:06 Avoid knee-jerk reaction
5. ‍13:08 Keep your perspective

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Q&A
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• ‍16:47 What can or should marketing do to keep employees rallied in tough times?
• ‍20:51 What signs marketers can look for that a recession might be beginning to turn?
• ‍24:38 What are the most important things to measure during and after a recession?
• ‍28:15 What are the best ways to conduct customer research?
• ‍32:49 How should marketers talk to senior leaders about marketing in a recession?
• ‍34:58 How do you measure which parts of marketing spend are performing?
• ‍37:07 When do pricing adjustments for products or services become an important factor?
• ‍40:10 What tools are you using to track the effectiveness of specific marketing strategies?
• ‍44:47 In new products, how do you look at pricing versus established products?
• ‍47:08 How effective can an increased focus on earned/organic media be for brands during recessions?
• ‍49:54 Any examples of recession born innovation that accelerated a company through a downturn?