00:00 Intro to Cold Takes
00:16 Organic vs Manufactured Buzz
03:46 Elmo on X/Twitter
06:12 Tracy Chapman and Luke Combs at the Grammys
09:50 Larry David on the Today Show
11:43 Super Bowl Advertising 2024
18:33 Summary & Takeaway
"There's buzz that happens on its own because somebody has an idea that catches on in popular culture. And then I think there's buzz that tends to be built to become buzz."
– Matt Williams, Managing Partner at Brand Federation
"To show [the ads] before the competition starts is like telling us who's going to win, and we know it's going to be Kansas City."
– Kelly O'Keefe, Founding Partner at Brand Federation
