At Brand Federation, we've been fortunate enough to work with lots of association brands all over the world, organizations that represent trade groups and whole industries at times. These organizations are assembled by members who pay to participate and share influence, learnings, and connections among one another.
The key to all of these association brands is that they have to provide value to existing and prospective members – the degree to which these members are actively benefiting from your services.
In our work with association brands, we found some strategic patterns that can really benefit every association, and developed a quantitative tool that can help energize associations.
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"Brand Federation’s Value Gap Analysis process revealed the areas where we can maximize value for our members and it’s helping us create a new strategy to revitalize and grow the IARA."
Jeff Bescher
President, International Automotive Remarketers Alliance (IARA)
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"I wanted to thank each of you for all that you did to make the new ACD happen.
Big success thanks to all your efforts."
Eric Byer
CEO and President, Alliance for Chemical Distribution (ACD)
"I want to reiterate how very much I appreciate everything you’ve done for us.
I feel extremely lucky to have had the opportunity to work with such intelligent, strategic and visionary brand gurus. We accomplished so much thanks to your leadership."
Michelle Lehman
EVP Public Affairs, National Association of Broadcasters (NAB)
