Balancing In-House Resources with Outside Expertise

Kelly O’Keefe and Matt Williams are at Isley Brewing addressing a thorny marketing question: Should I keep this project in-house or hire outside experts?

Episode 9

June 26, 2023

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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Episode 26

Beers & Brands

2024 Naughty & Nice List for Brands

Join BF for a 2024 brand recap of ones with dissonance on what they're known for, ones who have done some really great work, and ones to watch next year.

Cold Take #28

Beers & Brands

Omnicom & IPG

Matt Williams talks about the big news in the advertising industry earlier this week: the merger of two big holding companies, Omnicom and Interpublic.

Cold Take #27

Beers & Brands

Starbucks, Nike, & Getting Brands Back to Their Core

Matt Williams applauds the first moves of the new CEOs at Starbucks and Nike: focusing on getting their brands back to their core.

Cold Take #26

Beers & Brands

Brands & The New CEO Effect

Matt Williams and Rian Chandler-Dovis discuss the branding implications of the latest trend in the C-suite: new external CEOs coming in.

Episode #25

Beers & Brands

Brand Winners & Losers of the Summer Games

This special edition of Beer & Brands harkens back to our first episode: the brand winners and losers of the Summer Games.

Cold Take #25

Beers & Brands

Bandit Running

Bandit Running shares an important lesson for any challenger brand.