Making the Brand Argument with Senior Leaders

Kelly and Matt visit Richmond’s Castleburg Brewery to share practical advice with marketing leaders who face branding skepticism from senior executives.

Episode 8

May 21, 2024

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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General Electric (GE) & Brand Portfolio Management

Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.

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Howard Schultz's on Starbucks & Apple's iPad Crush! Ad

Kelly O'Keefe and Matt Williams found a through line that connects two branding new stories about two big brands: Starbucks and Apple.

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Boeing & Crisis Brand Management

Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.

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Unilever & Ben & Jerry's

Kelly O'Keefe and Rian Chandler-Dovis discuss the branding implications for conglomerate, Unilever, after recent news of spinning off Ben & Jerry's.

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Walmart's Manager Academy

Matt Williams gives a high five to Walmart for their program, the Manager Academy, because of something we feel really strongly about at Brand Federation.

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Wendy's & Dynamic Pricing

Matt Williams explores the Wendy's dynamic pricing fiasco and what it meant for CEOs and when the pricing model makes sense.