Brand Strategy Fundamentals: Research

Brewery of the Episode

Isley Brewing Company (Richmond, VA)

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Beer of the Episode

7 Melons: Hazy IPA

Summertime Kolsch

Non-Alcoholic Beer

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The Research Fundamental

Research is fundamental to the development of effective brand strategies. Kelly and Matt welcome Erin Bishop this month to discuss why it is essential, how it’s done, and what it means for brands.

Segment Topics:

• Meet Erin Bishop
• The Role of Research in Effective Brand Strategy
• How the Most Innovative Brands do Research
• Additional Research Activities to Uplevel Organizations

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Brand Winners and Losers

Brand Winner: Women's Sports

Investment and audiences are way up.

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Brand Loser: WE❤️NYC

An iconic brand faced some backlash that might've been prevented with some consumer insights research.

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Brand Winner: Pepsi

An insight-backed redesign makes a mature brand a winner this month.

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About Beer & Brands

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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