Brand Strategy Fundamentals: Research

Kelly and Matt welcome Erin Bishop this month to discuss why research is essential, how it’s done, and what it means for brands.

Beer & Brands

Episode 19

June 26, 2023

Brewery of the Episode

Isley Brewing Company (Richmond, VA)

‍

Beer of the Episode

7 Melons: Hazy IPA

Summertime Kolsch

Non-Alcoholic Beer

‍

The Research Fundamental

Research is fundamental to the development of effective brand strategies. Kelly and Matt welcome Erin Bishop this month to discuss why it is essential, how it’s done, and what it means for brands.

Segment Topics:

Meet Erin Bishop
The Role of Research in Effective Brand Strategy
How the Most Innovative Brands do Research
Additional Research Activities to Uplevel Organizations

‍

Brand Winners and Losers

Brand Winner: Women's Sports

Investment and audiences are way up.

‍

Brand Loser: WE❤️NYC

An iconic brand faced some backlash that might've been prevented with some consumer insights research.

‍

Brand Winner: Pepsi

An insight-backed redesign makes a mature brand a winner this month.

‍

About Beer & Brands

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

Subscribe to us on YouTube to be notified whenever a new episode is released!

‍

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
‍

More Beer & Brands

View All

Cold Take #26

Beers & Brands

Brands & The New CEO Effect

Matt Williams and Rian Chandler-Dovis discuss the branding implications of the latest trend in the C-suite: new external CEOs coming in.

Episode #25

Beers & Brands

Brand Winners & Losers of the Summer Games

This special edition of Beer & Brands harkens back to our first episode: the brand winners and losers of the Summer Games.

Cold Take #25

Beers & Brands

Bandit Running

Bandit Running shares an important lesson for any challenger brand.

Cold Take #24

Beers & Brands

Brands & Trust

A Gallup Report on confidence in US institutions spurs a hefty discussion by Kelly O'Keefe and Matt Williams on the currency of brands: trust.

Cold Take #23

Beers & Brands

Gap & Reinvigorating the Flagship Brand

Matt Williams breaks down Gap's reinvigoration in the wake of their quarterly earnings that saw growth in all of their brands for the first time in years.

Cold Take #22

Beers & Brands

Sesame Street, Raising Cane's, and Culture

Kelly O'Keefe and Rian Chandler-Dovis talk about how culture is the glue between brands and the integrity of organizations across time, media, and space.