Smucker's & The $5.6 Billion Hostess Acquisition

Kelly O'Keefe, Matt Williams, and Keith Middleton (co-CEO at Fahrenheit Advisors) give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars. They share their thoughts on why it was a good deal from branding, distribution, and financial perspectives.

Timestamps:

‍00:00 Smucker's Acquires Hostess for $5.6 billion dollars.

‍00:51 Branding Perspective on the Acquisition

‍02:44 Distribution Perspective on the Acquisition

‍03:10 Finance Perspective on the Acquisition

‍

About:

Cold Takes are quick POVs on what's happening in the world of brands by Brand Federation consultants.

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

‍

Meet the Federation:

Kelly O'Keefe is the founding partner at Brand Federation. Get to know Kelly →‍

Matt Williams is a managing partner at Brand Federation. Get to know Matt →