Smucker's & The $5.6 Billion Hostess Acquisition

Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.

Cold Take #5

May 21, 2024

Kelly O'Keefe, Matt Williams, and Keith Middleton (co-CEO at Fahrenheit Advisors) give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars. They share their thoughts on why it was a good deal from branding, distribution, and financial perspectives.

Timestamps:

‍00:00 Smucker's Acquires Hostess for $5.6 billion dollars.

‍00:51 Branding Perspective on the Acquisition

‍02:44 Distribution Perspective on the Acquisition

‍03:10 Finance Perspective on the Acquisition

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About:

Cold Takes are quick POVs on what's happening in the world of brands by Brand Federation consultants.

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

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Meet the Federation:

Kelly O'Keefe is the founding partner at Brand Federation. Get to know Kelly →‍

Matt Williams is a managing partner at Brand Federation. Get to know Matt →

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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