Wendy's CEO, on an earnings call about a week ago, excitedly talked about some technological improvements that he and his team have put into restaurants with digital boards that will enable them to pursue dynamic pricing.
From there, chaos ensued because the public assumed that what he was saying is that Wendy's is going to pursue the same kind of price strategy that companies like Uber pursue, which is surge pricing where when demand goes up, their prices go up.
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